Taken from the official press release:
Power Balance, the performance technology company that pioneered a new category of sports accessory, is throwing a party to thank the many professional athletes that have and continue to utilize its products.
The event will also serve as a launch pad for introducing new product lines to the
professional athletes, celebrities and partners that have contributed to the company’s
worldwide growth over the years. Partial proceeds from the event will go to The Artists
and Athletes Alliance (www.artistsandathletes.org).
The Power Balance Player’s Party at Super Bowl XLVI in Indianapolis, launched in
conjunction with All Access Promotions, will be held at Cuda Lounge by Barracuda
Networks on Thursday, February 2nd. NFL star and ESPN NFL analyst Marcellus Wiley
will play DJ throughout the evening for an all-star lineup of athletes, celebrities and
recording artists including Antonio Gates, Josh Cribbs, Ray Rice, Warren Moon, Tony
Gonzalez, Bernard Berrian, Chris Johnson, Willie McGinest and more.
Power Balance, which recently came under new ownership, will unveil its newest
innovation, dubbed Performance Technology Mouth Gear (PMG). Worn by Clay
Matthews and other NFL stars, PMG’s design was inspired by Western science and
was built to align the jaw, neck and spine while offering a better experience on the
field (read more on how it works). PB will also introduce the crowd to its two newest
limited edition wristbands which feature a black and a red hologram.
"As someone who started my career in Sports in Indianapolis, I am both proud and
honored to come home and produce some of the city’s biggest events yet, and make
them affordable for the local community that gave so much to me. As a Board
Member of Artists and Athletes, tying the foundation to the Super Bowl during an
election year is important to us all. Athletes that represent the Power Balance brand
are the same athletes that have a voice in their communities, schools, and
governments. I am extremely proud of the "SUPER" job that the community of
Indianapolis has done to bring the Super Bowl home,” says Jennifer Beaver, owner of
the event company All Access Promotions.
The newly renovated Cuda Lounge by Barracuda Networks is located in the heart of
Super Bowl Village at 141 South Meridian Street. Tickets and VIP packages are
available at www.cudalounge.com.
The Power Balance Player’s Party at Super Bowl XLVI is produced by All-Access
Promotions in conjunction with BMG Event Productions. Sponsors include:
Barracuda Networks, Absolut Vodka, Vitamin Water, Mix One All-Natural Protein
Shakes, Red Bull, Just Pop In and Zico Coconut Water.
About Power Balance Technologies, Inc.
Power Balance Technologies, Inc. (www.powerbalance.com), creator of the original
Power Balance Performance Technology™ silicone wristband, is the leader in the
market for Performance Technology sports accessories. The company produces a
variety of products worn by millions of consumers and thousands of professional and
amateur athletes worldwide. The company is headquartered in Orange County, CA
and distributes its products in the US and internationally in more than 40 countries.
About Artists and Athletes Alliance
The Artists and Athletes Alliance (www.artistsandathletes.org) is a not-for-profit organization
that operates at the nexus between the entertainment and athletic communities and Washington,
D.C.
The Artists and Athletes Alliance provides top-line educational information to artists and athletes
through one-on-one meetings, private briefings, roundtable discussions, forums and other related
events on the specific public policies and national & international issues of interest to them.
The Artists and Athletes Alliance engages in productive dialogue with lawmakers, policymakers
and opinion-leaders so the voices of the artistic and athletic communities can be heard on the
many important issues facing our nation.
About All Access Promotions
All Access Promotions is a sports marketing, event planning and consulting
agency that responds to the needs of emerging event producers and/or program
owners that seek practical business, marketing, and sales solutions to turn their
properties into successful business ventures using professional athletes and
celebrities. Founded in January 2002 by Jennifer Beaver, AAP has been producing
events at some of the nation’s largest professional sporting events to include the Super
Bowl, NBA All-Star, Indy 500, Kentucky Derby, and more. All Access Promotions is
based in Los Angeles with an office in Indianapolis, Indiana
About BMG Event Productions
BMG Event Productions is a division of Business Media Group, Inc., a certified Woman
Owned Corporation headquartered in Indianapolis, Indiana. Founded in March 1997,
BMG Event Productions specializes in strategic event management, logistics and
execution for large-scale corporate, association and entertainment events hosted in
locations throughout the world, including Argentina, Bermuda, Mexico, Europe and
Puerto Rico. Services include event strategy, creative services, staging, AV support,
décor, propping and set design/building. Race-related event management experience
includes promotion and event management for Indianapolis Motor Speedway, 500
Festival, Indy Racing League, IZOD, Andretti Auto Sport and Speed TV. Large scale
events have also included the Circle City Classic and Lucas Oil Stadium grand
opening celebration. BMG Event Productions has also managed events for the College
Football Hall of Fame, Indianapolis Convention and Visitors Association, NFL Network
and the NCAA.
About Barracuda Networks Inc.
Barracuda Networks combines premises-based gateways and software, virtual
appliances, cloud services, and sophisticated remote support to deliver comprehensive
content and network security, data protection and application delivery solutions. The
company’s expansive product portfolio includes offerings for protection against email
and Web threats as well as products that improve application delivery and network
access, message archiving, backup and dataprotection. Coca-Cola, FedEx, Harvard
University, IBM, L'Oreal, and Europcar are among the more than 150,000
organizations protecting their IT infrastructures with Barracuda Networks’ range of
affordable, easy-to-deploy and manage solutions. Barracuda Networks is privately held
with its International Headquarters in Campbell, Calif. For more information,
pleasevisit www.barracudanetworks.com.
Cuda Lounge is located at 141 South Meridian St in the heart of Super Bowl Village in
downtown Indianapolis.
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