SUPER SUNDAY HQ STAFF
Friday, January 20, 2012

Super Sunday HQ is first in the world to report the details behind the 2012 Maxim Super Bowl Party on Saturday night at the Indiana State Fairgrounds. We caught up with event producer Tracy Kessler who filled us in on what Maxim has planned for not only its legendary Saturday Night event, but also its Sunday Tailgate Bash:

SSHQ: Last year's Maxim event, with the Carnival theme, was spectacular. Do you feel the bar was set last year and how do you go about trying to top it?

TRACY: We set the bar higher every year for ourselves. The creative process of this event is very much a team effort and the party starts to take on a life of its own as we all brainstorm how to bring the theme to life. We looked at what people really enjoyed about last year, and what factors made everyone hands down name it The Best Party of the Super Bowl. We made sure to include those elements again this year.

SSHQ: What are some details about Saturday Night's event, such as the theme/activities/performer etc?

TRACY:This year’s party is Superheroes themed. We’ve created our own band of superheroes and the town that they fight crime in. This year’s headliner is a surprise act as usual but he’s somewhat of an entertainment superhero himself.

SSHQ: What inspired Maxim to throw a Sunday Tailgate this year? What can people expect? 

TRACY:The Maxim “Salute to Heroes Tailgate” will be a tailgate with a Maxim twist. The creative team has gone to great lengths to make sure that guests know they are at a Maxim Party and not your mother’s tailgate.

SSHQ: What are the goals for these events? What are some behind-the-scenes things that you are doing to make sure those goals are met? What's been most challenging so far in planning?

TRACY:The Super Bowl is the ultimate branding opportunity. It wouldn’t be a Super Bowl without the Maxim party. Behind the scenes, we are working furiously to make sure that the high expectations are met again this year. There will be plenty of celebrities, plenty of beautiful Maxim models, top rated performances and a number of things to do. We learned last year with our gaming fairway that providing something to do at the parties is probably the most important element we include to make the party stand out.

This year’s challenge has been working in a city with minimal venues that can fit a party of our size combined with the weather factor. For a tailgate, you know you’re in a tent and you deal with the elements, but for our big Saturday night party, we wanted to be able to find an indoor space that could accommodate everything we were creating.

SSHQ: What is your take on the types of parties we're seeing in Indy this year?  How is the party landscape different or the same for this Super Bowl?

TRACY:It’s interesting to me that there are some new parties popping up this year. I would not have expected it in this market. Indy is a small town, so unlike Dallas all the parties will be close to each other. The litmus test will be which party gets the guests that want to stay instead of party hop…I’m guessing that will be the Maxim party but then again, I’m partial.

SSHQ: What do you think is the #1 reason why stars and VIPs end up at the Maxim Party?  The brand, the entertainment, the women, celebrities?

TRACY:Celebrities go to the other Super Bowl parties to get their picture taken on the red carpet, but they come to the Maxim party to kick back and have a blast. They know that we create an environment where they can let their own hair down and be themselves. Everyone else comes because they know that along with beautiful women, our party has something to stimulate the senses at every turn.

 

For Saturday Night's Tickets, Click below to purchase tickets from Ticket Distributor, Vivid Seats:

For Sunday's Tailgate Tickets, Click below to purchase tickets from Ticket Distributor, Vivid Seats:

 

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