Kid Rock Headlines Free Invite Only Bud Bowl Super Bowl Party

Posted Jan 13th 2008 4:11PM by Ken Spalasso, SBPHQ Staff

On Feb. 1 and Feb. 2, Budweiser and Bud Light will stage two of the area's must-see "One Night Stand" concerts at Axis/Radius, featuring Snoop Dogg and Kid Rock. To attend the concerts, adult consumers 21 and older must have invitations, which can be obtained through Budweiser promotions in area bars, clubs and restaurants and through radio station giveaways. There will be no tickets or invitations available to the block parties on those evenings. Gates will open each evening at 8 p.m. A crowd of about 5,000 is expected.

On Saturday, Kid Rock takes the stage at Axis/Radius. In the last few months, Kid Rock will go from entertaining the troops in Iraq, to performing in Times Square on New Year's Eve to headlining the Bud Bowl in Scottsdale. Rock will likely perform hits from his latest album "Rock N' Roll Jesus." Once again, Pamela Anderson and Kid Rock will be in the same town at the same time, as Pamela will be in Scottsdale on Wednesday for the Hearts and Helmets event, and is likely to stick around.

Tickets for out of towners will be tough to find. The secondary ticket market already has these "free"" tickets advertised all over the internet. Be sure to shop around though. We found a big disparity among the prices. For instance, while one ticket broker's website posted $275 for General Admission and $1,350 for VIP, another broker had the same exact ticket for $358 and $1,755 for VIP. They list VIP as "8pm-10pm free cocktails and hor d'eourves/access to upstairs." If anyone is so daring as to actually bite on any of these ticket broker offerings, I strongly suggest using a credit card that offers fraud protection.

"Adult beer drinkers associate great times with Bud Light, an American light lager, and Budweiser, the Great American Lager. This is especially the case in Arizona, where consumers continue to call for our great beers," said Rick Castillo, geographic marketing manager for Anheuser-Busch. "Bud Bowl is our way of thanking those loyal consumers for their ongoing support. These complimentary concerts, featuring national acts Snoop Dogg and Kid Rock, will definitely add to the high-pitched entertainment surrounding the big game."

"Budweiser and Bud Light are the best-selling beers in Arizona and we want to add to the fun of championship weekend by bringing this top-notch entertainment to a unique block party atmosphere," said Castillo. "These 'One Night Stand' concerts will be among everyone's must-see events, plus we have a few other surprises for our special guests that will add to their enjoyment."

Budweiser Designated Driver Programs

Anheuser-Busch and Hensley are partnering to offer three designated driver options to consumers to help them get home safely during the week leading up to the big game.

-- ZINGO will have drivers positioned near area retail accounts in the Old Town Scottsdale area. When ZINGO is notified that someone needs a safe ride home, a ZINGO representative rides a foldable scooter to meet the customer at his/her vehicle, places the scooter in the trunk of the vehicle and then drives that person home. After delivering the customer to his/her residence, the ZINGO representative retrieves the scooter and returns to Old Town to help the next patrons. Hensley and Anheuser-Busch will sponsor a portion of the cost of the ride home. ZINGO's number in Arizona is 1-877-NO-DUI-AZ (1-877-663-8429). -- Anheuser-Busch and Hensley are also sponsoring a "Do the Ride Thing" safe-ride program throughout the greater Phoenix area the week of Jan. 27. Partnering with Discount Cab Company, Hensley will provide discount coupons ($10-$20 off a ride) at select bars and restaurants and at special events, providing people with a discounted ride home and a free ride back to their cars the next day. -- Phoenix-based Desi - the Designated Driver will also offer rides to consumers who may have had too much to drink. Greg Murray, owner and operator of Desi takes both the customer -- and their vehicle -- home at a reasonable rate. Customers ride with Desi in the cab of his truck, while their vehicle is transported behind. Hensley will sponsor a portion of the fee. Murray's service is available 24 hours a day, seven days a week. "We're pleased to welcome football fans to Arizona for the big game," said Bob Delgado, president and chief executive officer of Hensley. "As they enjoy the city's nightlife and special attractions, we encourage fans to be part of the team and plan ahead by choosing a designated driver when the evening starts or using alternate transportation to get home safely."